Eli Overbey

Managing your customer retention rate is an incredibly important part of growing a sustainable business.

At Help Scout, we ran a test of Criteo vs. Adroll for remarketing. Results showed that Adroll was the winner. The final results were based on Revenue.

Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It’s amazing to me how many people can write about strategies, best practices, and go on preaching without showing exactly how it’s done.

Buffer’s people have spent hours creating a quality product and interacting with their customers. If you’ve ever replied to a comment on one of their posts or reached out to them personally, you know that Buffer is built on transparency and intentionality.

I love SEO and inbound marketing, which means I spend too much time looking at marketing sites: Inbound.org, Hubspot, Moz, etc… A few days ago, I was reading up on Video Optimization on Wistia, and after looking through their site, I wanted to offer a few thoughts.